Pure life cover also known as Term assurance provides cover for natural and accidental causes of death. Such plans that protect you for a limited period of time for a fixed regular premium. Term Insurance is the easiest and most cost effective way of providing future financial security for your dependents in any unforeseen event. It is a pure form of insurance protection that pays a predetermined sum if the insured expires during a specified period of time. On the demise of the insured person, term insurance pays the face value of the policy to the nominated/legal beneficiary. All premiums paid are used to cover the cost of insurance protection with no survival benefit